Welcome to Freshers 2021

28 February 2022

Although it’s important to reflect on what has been, at Crowd we think it’s just as important to look forward.

The last 12 months have been something that we have all had to collectively endure. Therefore it has been truly exciting talking to our students’ union partners over the past few months about how campuses are going to adapt and regrow from Freshers 2021 onwards!


Students’ Unions offer brands and agencies a unique and unprecedented access to the student market and are a vital part of our network at the Crowd Agency. Over the past year they have proved on a number of our campaigns that they deliver resounding results through their digital channels, and now with the Roadmap in place we are headlong into Freshers planning with them.

We have clear indications from across the UK that Freshers Fairs will be back to the way we know and love them. There may however be some adaptations to the fairs that we need to keep an eye out for including:


  • Staggered queues with students having allocated slots to enter the Freshers Fair
  • Longer event running times to allow for staggered footfall
  • More outside space available
  • Less stands available within the fair to allow more room

 

As with all industries there is of course an element of keeping everything crossed whilst we work our way along the roadmap BUT the Students Unions are ready, our research shows the students are ready and we are now helping our clients get ready for the most important Freshers season yet.

 

We have collated confirmed Freshers details from the majority of our key Students’ Union partners. If you want to find out more about the plans this year including dates, schedules, costs and logistics drop us a line.

 

It’s good to be back!


Get in touch if you would like to know more from The Crowd

More insights

19 June 2024
The Crowd team have over 50 years of combined experience designing and executing Freshers campaigns. That 50 years includes many successes but also quite a few challenges that we’ve had to overcome. Whilst the uncertainty and imperfections of live campaigns is part of what we love, we’ve come up with a few simple steps that will not only provide the underlying context for the campaign but also the blueprint of how to execute it.
by Rachel Baxter 10 June 2024
Last week the Crowd team attended Youth Marketing Strategy London , a jam-packed two-days full of insights, data and inspiration in the ever-changing world of student and youth marketing. If you couldn’t make it along, here’s our top takeaways from YMS 2024:
by Anthony Devlin 20 May 2024
After many years spent on the ground working as a seasoned Event Manager, now turned Campaign Consultant, Crowd's Anthony Devlin shares his top 10 compelling reasons why targeting students can be a game charger for your brand.
19 June 2024
The Crowd team have over 50 years of combined experience designing and executing Freshers campaigns. That 50 years includes many successes but also quite a few challenges that we’ve had to overcome. Whilst the uncertainty and imperfections of live campaigns is part of what we love, we’ve come up with a few simple steps that will not only provide the underlying context for the campaign but also the blueprint of how to execute it.
by Rachel Baxter 10 June 2024
Last week the Crowd team attended Youth Marketing Strategy London , a jam-packed two-days full of insights, data and inspiration in the ever-changing world of student and youth marketing. If you couldn’t make it along, here’s our top takeaways from YMS 2024:
by Anthony Devlin 20 May 2024
After many years spent on the ground working as a seasoned Event Manager, now turned Campaign Consultant, Crowd's Anthony Devlin shares his top 10 compelling reasons why targeting students can be a game charger for your brand.