Unlocking the Student Market: How Brands Can Transform Students into Loyal Customers for Life

With one eye on Freshers 2024, Crowd’s co-founder Ian Pain, reminds us how brands can make a lasting impact and turn students into lifelong advocates and customers. 

1. Personalised Experiences: Understand their needs and preferences. Offer personalised products and services that are relevant to students and their unique needs. Don’t treat them the same as other demographics.

2. Exclusive Student Deals: Provide special discounts, memberships, and perks just for students. Make them feel valued and appreciated now and reap the rewards.

3. Be where they are! Engage with students on their own terms: Reach them On-campus; In their student accommodation and Online. As with any marketing activity, there’s nothing better than a fully integrated campaign that hits students at multiple touchpoints. 

4. Support the Student Journey: Offer solutions that help them through their university life and beyond. From study essentials to career advice, be a constant support and a source of truth.

5. Loyalty Programs: Implement loyalty programs that reward them for their continuous engagement. The more they interact, the more they benefit.

6. Sustainability Matters: Show your commitment to sustainability. Today’s students care deeply about the planet. Align your values with theirs.

By investing in students today, you're building the foundation for lifelong loyalty. 

So when is the perfect time to introduce your brand to the student audience? Well, Freshers season is looming and there’s no better time to target this audience, as they embark on the start of their university career.

We're fully into the planning mode for freshers for a host of clients but get in touch if you’re interested in hearing how we can support your student marketing activity. And if you need any further convincing, have a read of our blog, why targeting university students can be a game-changer for your brand.