Housing & Refreshers Fairs

Collegiate

The brief

To promote Collegiate student accommodation to students in key cities across the UK via a mixture of digital media activity and attendance at student events such as accommodation and freshers’ fairs.

How we delivered

We wanted to make sure Collegiate stood out at each housing and refresher fair they attended. We therefore created a bespoke ‘student room’ pod where students could relax and chat to both our staff and Collegiate staff whilst they considered their housing options for the upcoming year. The room was decorated in Collegiate colours and to accompany this, Collegiate also utilised our engaging branded Plinko board game, to help encourage conversation.

In addition, we are continuing to work closely with Collegiate and Students’ Unions to craft an extensive digital media package spanning 10 universities. This campaign, featuring 44 different bits of media, will roll out between terms 2 and 3, showcasing Collegiate's offerings to students at pivotal points in the academic year.