Our research spoke to over 1,000 final year
college students, taking a unique look at
the Freshers cohort of 2024.
The last time we carried out our Student Survey the world was a very different place, the university experience had been turned on its head thanks to COVID. Thankfully, in 2024 the future looks more certain.
Despite high inflation and the ongoing cost of living crisis, 76% of the students we surveyed were planning to go to university.
The full report, which will be released soon, will dissect what this post-COVID generation looks like, with four key trends that university marketers, student unions, accommodation providers, graduate recruiters, and student brand marketers will find invaluable as they prepare to welcome this year’s intake of freshers.
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